Analytics
Key stats and visuals.
Delivery Health (24h)
- Attempted: All outbound messages created in the last 24h.
- Delivered+Sent: Outbound with status 'delivered' or 'sent' (both treated as success).
- Failures: Outbound with status 'failed' or 'undelivered'.
- Success rate: ((Delivered+Sent) ÷ Attempted) × 100%.
- In-flight: Attempted − (Delivered+Sent + Failures).
Attempted
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Delivered+Sent
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Failures
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Success rate
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In-flight
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Engagement & Replies (24h)
- Inbound msgs: All inbound messages received in the last 24h.
- Unique repliers: Distinct phone numbers from those inbound messages.
- Reply rate: Unique repliers ÷ unique outbound recipients reached in the window (capped at 100%).
Inbound msgs
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Unique repliers
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Reply rate
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Volume (24h)
- Outbound attempted: Same as Attempted above; shown again for trend and peaks.
- Peak msgs/hour: Highest hourly outbound attempted count within the 24h window.
Outbound attempted
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Peak msgs/hour
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Compliance & List Health (24h)
- Opt-ins: Inbound messages where the control value is 'subscribe'.
- Opt-outs: Inbound messages where the control value is 'stop' (STOP keyword).
- STOP rate: Opt-outs ÷ (Delivered+Sent) in the 24h window, as a percentage.
Opt-ins
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Opt-outs
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STOP rate
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